Marketing Doctoral Program
| Study location | Hungary, Budapest |
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| Type | Doctoral, full-time |
| Nominal duration | 8 semesters (240 ECTS) |
| Study language | English |
| Application fee | HUF 9,000 one-time |
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| Entry qualification | Postgraduate diploma (or higher) Application to the doctoral programmes of the University is open to Hungarian nationals, nationals of the EU and the EEA enjoying equal treatment with Hungarian nationals as well as non-Hungarian nationals who do not belong to the group of nationals enjoying equal treatment with Hungarian nationals and a) who have a diploma obtained during a master-level programme (MA or MSc) or following an earlier university programme certifying a tertiary qualification and b) whose professional and scientific competence is deemed to be suitable by the c) whose language proficiency is deemed to be suitable by the competent admission committee, d) if they have scholarly publications, they have recorded and approved them in MTMT and have accepted liability for the accuracy of the information by signing the author’s declaration. If your qualifications are not in English or Hungarian, official translations will be required for all diplomas and transcripts into English or Hungarian. You must take the original entry qualification documents along with you when you finally go to the university. |
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| Language requirements | English Applicants must have a minimum B2 level of English knowledge which is tested by the admission committee. The following secured English language tests with the minimum scores stated are accepted as proof: Cambridge, FCE Bachelor’s and MSc degrees obtained in English are also acceptable as proof of language knowledge. |
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| Other requirements | Applicants must consult the Programme Director in advance (before submitting the application file) and must include a written recommendation from the Programme Director supporting the fact of the grant. Applicants must submit their research proposal in English. The oral interview will be held in English. The expected length of the research plan to be submitted in the application is 5 pages, excluding references. The proposed structure of the research plan is set out in Annex 2 to the Regulations of the Doctoral School. The written examination concerns the field of management and organizational sciences, in particular knowledge of the research methodology and the subject of specialization chosen by the applicant. The oral exam serves to assess the applicant’s motivation, professional commitment and aptitude to perform educational and research tasks. The admission decision is based on a preliminary review of the submitted application materials and the outcome of the oral interview. The evaluation system for the admission examination is set out in Annex 1 to the Regulations of the Doctoral School. Specific requirements for Non-EU applicants: Tuition fees for Non-EEA: EUR 4,000/semester |
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| More information |
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Overview
The doctoral program places a strong emphasis on producing high-impact research that contributes to the academic literature and informs marketing practice. Participants will be guided through the research process, from formulating compelling research questions to employing rigorous methodologies. Through collaborative research projects, international conferences, and exposure to diverse marketing practices, doctoral candidates will be equipped to address marketing challenges on a global scale.
Recognizing the interdisciplinary nature of contemporary marketing challenges, the program encourages collaboration with other fields such as psychology, economics, data science, and management. This approach broadens the scope of research and encourages innovative solutions to complex marketing issues. To bridge the gap between theory and practice, the program facilitates collaborations with industry partners. This engagement ensures that research remains relevant to real-world marketing challenges, and doctoral candidates gain insights into industry dynamics.
In addition to conducting cutting-edge research, participants will have the opportunity to develop their teaching skills. The program aims to produce educators who can effectively convey complex marketing concepts to diverse audiences, preparing them for impactful roles in academia.
Programme structure
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Career opportunities
The two pathways have the same training and output requirements, the degree obtained (PhD) is the same, the difference will be in the target group, the aim of the training and the way the training is organised.
Academic career
This is the place for you if you want to work professionally in research and education or if you want to pursue a career in higher education and research.
Expert career
This is the ideal choice for you if you already have experience in business, public administration, culture, diplomacy and want to put your knowledge into practice.