MSc Marketing Strategy and Innovation

Corvinus University of Budapest
Hungary, Budapest

Corvinus University of Budapest: Institute of Marketing

Study location	Hungary, Budapest
Type	Graduate/Master, full-time
Nominal duration	2 semesters (60 ECTS)
Study language	English
Awards	(MSc Marketing Strategy and Innovation)

Tuition fee	€5,400 per semester
Application fee	€75 one-time

Entry qualification	Undergraduate diploma (or higher) Please read this whole section carefully before applying Recognition (undergraduate degree) requirements Your qualification must be legally recognised to be equivalent to a Hungarian undergraduate degree (Act C, Recognition, 2001) and meet the pre-requisite credit requirements (see below). Entrance exam The maximum number of points you can get in the admission process is 100. The written exam is 60 points, the oral exam is 30 points. You can get an additional 10 points if you submit a GMAT/GRE/NMAT or GMAT FE exam by 31 January 2025. The written exam measures the following: quantitative and qualitative analytical skills, logical thinking and data interpretation, and language skills. A sample exam will soon be available. You can also get in without a written exam. If you have either of the following, you don’t have to do the written exam: An international exam with the following minimum points: GMAT (500), GMAT FE (485), NMAT (150), or GRE (300) A diploma from an AACSB/EQUIS accredited or CEMS member university with a grade of 4 (B) or higher. A 4 (B) grade equals 50 points, a 5 (A) grade equals 60 points. Minimum credit requirements In Hungary, there are legal pre-requisite credit requirements to study postgraduate programmes. Please make sure you meet the minimum requirements for this programme before applying. You will need a minimum of 36 ECTS constituted from the following areas:  - Economics, Social Sciences and Methodology (e.g. mathematics, statistics, micro and macroeconomy, international economy, regional economy, economic history) - Business (e.g. corporate finances, accounting, management, human resources) - Marketing Foundation (e.g. Market Research, Consumer Behaviour, Digital Marketing) Tip: to quickly calculate your credits in ECTS, divide learning hours by 30! ‎If your qualifications are not in English or Hungarian, official translations into English or Hungarian will be required for all diplomas and transcripts. You must take the original entry qualification documents along with you when you finally go to the university.

Entry qualification

Undergraduate diploma (or higher)

Please read this whole section carefully before applying

Recognition (undergraduate degree) requirements
Your qualification must be legally recognised to be equivalent to a Hungarian undergraduate degree (Act C, Recognition, 2001) and meet the pre-requisite credit requirements (see below).

Entrance exam
The maximum number of points you can get in the admission process is 100.

The written exam is 60 points, the oral exam is 30 points. You can get an additional 10 points if you submit a GMAT/GRE/NMAT or GMAT FE exam by 31 January 2025.

The written exam measures the following: quantitative and qualitative analytical skills, logical thinking and data interpretation, and language skills.

A sample exam will soon be available.

You can also get in without a written exam.
If you have either of the following, you don’t have to do the written exam:

An international exam with the following minimum points: GMAT (500), GMAT FE (485), NMAT (150), or GRE (300)

A diploma from an AACSB/EQUIS accredited or CEMS member university with a grade of 4 (B) or higher. A 4 (B) grade equals 50 points, a 5 (A) grade equals 60 points.

Minimum credit requirements
In Hungary, there are legal pre-requisite credit requirements to study postgraduate programmes.

Please make sure you meet the minimum requirements for this programme before applying.

You will need a minimum of 36 ECTS constituted from the following areas: 
- Economics, Social Sciences and Methodology (e.g. mathematics, statistics, micro and macroeconomy, international economy, regional economy, economic history)
- Business (e.g. corporate finances, accounting, management, human resources)
- Marketing Foundation (e.g. Market Research, Consumer Behaviour, Digital Marketing)

Tip: to quickly calculate your credits in ECTS, divide learning hours by 30!

‎If your qualifications are not in English or Hungarian, official translations into English or Hungarian will be required for all diplomas and transcripts.

You must take the original entry qualification documents along with you when you finally go to the university.

Territory requirements	Applications are NOT accepted from the following territories (based on citizenship): Hungary. If you are a Hungarian citizen or dual national, please apply via Felvi

Territory requirements

Applications are NOT accepted from the following territories (based on citizenship): Hungary.

If you are a Hungarian citizen or dual national, please apply via Felvi

Language requirements	English Your English language skills should be a minimum of B2. This is assessed from your entrance exam or meeting the equivalent entry requirements.

Language requirements

English

Your English language skills should be a minimum of B2. This is assessed from your entrance exam or meeting the equivalent entry requirements.

More information	uni-corvinus.hu/..-and-innovation/?lang=en

Be a black-belt marketing manager!

Programme Description
The one-year Marketing Strategy and Innovation master trains future marketing managers who are able to make complex marketing strategy decisions in the various sectors and company types of business life, in both local and international markets. Our objective is to make sure that our graduates can perform marketing expert and marketing manager tasks and represent high-level marketing competencies within an organisation.

We arm our students with skills and competencies to meet the challenges of the digitalised marketing environment at ease.

This programme is the one-year intensive version of the already well-known Master Programme in Marketing, and students can learn the necessary skills in a quarterly schedule.

Please right click here and select open link in new tab

Our graduates progress to roles including:
-Brand Manager
-Media Planner
-Copy Writer
-Head of Advertising and Promotions
-Ecommerce Specialist

Apply now! Academic year 2025/26

30 Apr 2025, 23:59:59
Central European Time

8 Sept 2025

Save to my wishlist

Apply now! Academic year 2025/26

30 Apr 2025, 23:59:59
Central European Time

8 Sept 2025

Save to my wishlist