Study location	Hungary, Budapest
Type	Graduate/Master, full-time
Nominal duration	4 semesters (120 ECTS)
Study language	English
Awards	(MSc Marketing)

Tuition fee	€3,700 per semester
Application fee	€75 one-time

Entry qualification

Undergraduate diploma (or higher) Please read this whole section carefully before applying Recognition (undergraduate degree) requirements Your qualification must be legally recognised to be equivalent to a Hungarian undergraduate degree (Act C, Recognition, 2001) and meet the pre-requisite credit requirements (see below). GMAT, GRE, NMAT For admission onto MA/MSc programmes, you must provide a GMAT, GRE or NMAT certificate. Note: you are only required to sit one of these exams. All MA/MSc applicants must have one of the following within the minimum scores stated: NMAT (165) GMAT (500) GMAT FE (485) GRE (300). Exemptions You are exempt from this requirement if you have already graduated from an AACSB, AMBA-accredited or CEMS-member university and have an average grade equivalent to “B”. Self-funded applicants must provide the above by 30 April. Applicants who provide their scores earlier can be admitted early! You will receive a percentage score based on your NMAT, GMAT, GRE score or average grade from your accredited university. A points threshold will then be set by our MA/MSc Dean. Those scoring greater than or equal to the points threshold will be conditionally accepted. Those scoring below the points threshold will be rejected. If you do not achieve the minimum score requirements, your application will be rejected. Minimum credit requirements In Hungary, there are legal pre-requisite credit requirements to study postgraduate programmes. Please make sure you meet the minimum requirements for this programme before applying. You will need a minimum of 5 ECTS constituted from the following areas: -Economics and Methodology (e.g. mathematics, statistics, micro and macroeconomy, international economy, regional economy, economic history) -Business (e.g. corporate finances, marketing, accounting, management, human resources) Tip: to quickly calculate your credits in ECTS, divide learning hours by 30! ‎If your qualifications are not in English or Hungarian, official translations into English or Hungarian will be required for all diplomas and transcripts. You must take the original entry qualification documents along with you when you finally go to the university.

Territory requirements	If you are a Hungarian citizen and have studied at a school in Hungary, please apply via Felvi As of December 2021, Hungarian dual nationals and Hungarians who studied overseas or at international high schools in Hungary can apply to Corvinus as regular international students.

Language requirements	English Your English language skills should be a minimum of B2. This is assessed from your NMAT, GMAT or GRE score, or a degree from AACSB, AMBA-accredited or CEMS-member university and have an average grade equivalent to “B” (note: you must have already graduated).

More information	uni-corvinus.hu/..apest/marketing/?lang=en

Overview

The aim of the programme is to educate marketing experts who are able to perform marketing management tasks in various business sectors and organizations. The programme focuses on the formation of analytical thinking, customer-centric attitude and strategic perspectives to allow students to meet the challenges of the digital marketing environment.

Programme Description
Immerse yourself in the world of marketing and become a specialist by building on business fundamentals learnt in your previous studies or professional life.

In our MSc Marketing, you will scrutinise consumer behaviour. You will examine the concept of customer experience and use tools to implement effective social media campaigns. You will join practical, real-life projects, supported by global and local companies, including Procter & Gamble and Starschema, in partnership with Corvinus.

You will benefit from studying unique and contemporary modules, such as Design and Identity, Marketing Engineering and Digital Marketing, which will enrich your professional outlook and allow you to unleash your full potential as a marketing and media specialist.

You will be assigned more leading-edge, practical tasks and study topics, such as data visualisation and Big Data.

As a graduate you will conquer positions in media, global business and online marketing in sectors like FMCG (fast-moving consumer goods), IT/telecommunications, media and more. You could excel working for an SME (small and medium enterprise), NGO (non-governmental organisation), MNC (multi-national company) – public or private sectors, anywhere in the world – we will show you how!

You will have a firm grasp of organisations and processes to realise customer orientation. You will interpret and apply theories that explain consumer choice and the social role of consumption.

For admission onto the MSc Marketing programme, you will typically hold a business, marketing or communications-related degree. We accept applicants from other academic backgrounds who meet the compulsory credit requirements stated above.

Is 2 years too long? To apply for credit exemption, you must complete our validation process, which you can read more about here. We also offer a 1-year version of this program – MSc Marketing Strategy and Innovation!

Programme structure

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Career opportunities

Our graduates progress to roles including:
-Brand and Product Manager
-Marketing Specialist
-Market Researcher
-Advertising Manager
-Media Planner.