MSc Marketing

Study location	Hungary, Budapest
Type	Graduate/Master, full-time
Nominal duration	4 semesters (120 ECTS)
Study language	English
Awards	(MSc Marketing)

Tuition fee	€3,700 per semester
Application fee	€75 one-time

Entry qualification

Undergraduate diploma (or higher) Please read this whole section carefully before applying Recognition (undergraduate degree) requirements Your qualification must be legally recognised to be equivalent to a Hungarian undergraduate degree (Act C, Recognition, 2001) and meet the pre-requisite credit requirements (see below). Entrance exam The maximum number of points you can get in the admission process is 100. The written exam is 90 points. You can get an additional 10 points if you submit a GMAT/GRE/NMAT or GMAT FE exam by 31 January 2025. The written exam measures the following: quantitative and qualitative analytical skills, logical thinking and data interpretation, and language skills. A sample exam will soon be available. You can also get in without a written exam. If you have either of the following, you don’t have to do the written exam: An international exam with the following minimum points: GMAT (500), GMAT FE (485), NMAT (150), or GRE (300) A diploma from an AACSB/EQUIS accredited or CEMS member university with a grade of 4 (B) or higher. A 4 (B) grade equals 50 points, a 5 (A) grade equals 60 points. Minimum credit requirements In Hungary, there are legal pre-requisite credit requirements to study postgraduate programmes. Please make sure you meet the minimum requirements for this programme before applying. You will need a minimum of 5 ECTS constituted from the following areas: -Economics and Methodology (e.g. mathematics, statistics, micro and macroeconomy, international economy, regional economy, economic history) -Business (e.g. corporate finances, marketing, accounting, management, human resources) Tip: to quickly calculate your credits in ECTS, divide learning hours by 30! ‎If your qualifications are not in English or Hungarian, official translations into English or Hungarian will be required for all diplomas and transcripts. You must take the original entry qualification documents along with you when you finally go to the university.

Territory requirements	Applications are NOT accepted from the following territories (based on citizenship): Hungary. If you are a Hungarian citizen or dual national, please apply via Felvi

Language requirements	English Your English language skills should be a minimum of B2. This is assessed from your entrance exam or meeting the equivalent entry requirements.

More information	uni-corvinus.hu/..apest/marketing/?lang=en

Overview

Learn how to shape the customer experience with marketing tools. Discover how to extract customer insights from big data and transactional data analysis. Get ready to use marketing insights to develop innovative branding, services, channel, and communication strategies.

Programme Description
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The Marketing MSc program aims to train future marketing managers who are able to make complex marketing strategy decisions in different sectors and business types, both in local and international markets.

Besides acquiring sound knowledge in economics, business, and marketing during the first year, we offer the opportunity to deepen their professional knowledge of contemporary marketing topics. The Online Marketing Communication, Data-driven Marketing, and Innovative Channel Management modules will enrich your professional outlook and unleash your full potential as a marketing and media specialist.

You will join practical, real-life projects supported by global and local companies, including Corvinus partners like Procter & Gamble and MasterCard. You will be assigned more leading-edge, practical tasks and study topics, such as data visualisation and Big Data.

As a graduate, you will conquer media, global business and online marketing positions in sectors like FMCG (fast-moving consumer goods), IT/telecommunications, media, sales, retail, and more. You will excel working for MNC (multi-national company), an SME (small and medium enterprise), or NGO (non-governmental organisation)– public or private sectors, anywhere in the world – and we will show you how!

For admission into the MSc Marketing programme, you will typically hold a business and economics degree. We also accept applicants from other academic backgrounds who meet the compulsory credit requirements stated above.

Programme structure

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Career opportunities

Our graduates progress to roles including:
-Brand and Product Manager
-Marketing Specialist
-Market Researcher
-Advertising Manager
-Media Planner.