MSc Marketing
| Study location | Hungary, Budapest |
|---|---|
| Type | Graduate/Master, full-time |
| Nominal duration | 4 semesters (120 ECTS) |
| Study language | English |
| Awards | (MSc Marketing) |
| Tuition fee | €3,600 per semester |
|---|---|
| Application fee | €75 one-time |
| Entry qualification | Undergraduate diploma (or higher) In Hungary, there are legal pre-requisite credit requirements to study postgraduate programmes. Please make sure you meet the minimum requirements for this programme before applying. You will need a minimum of 30 ECTS constituted from any of the following areas: Tip: to quickly calculate your credits in ECTS, divide learning hours by 30! If your qualifications are not in English or Hungarian, official translations will be required for all diplomas and transcripts into English or Hungarian. You must take verified copies of the entry qualification documents along with you when you finally go to the university. |
|---|
| Territory requirements | As of December 2021, Hungarian dual nationals and Hungarians who studied overseas or at international high schools in Hungary can apply to Corvinus as regular international students. If you are a Hungarian citizen and have studied at a school in Hungary, please apply via Felvi If you are unsure if you meet the requirements to apply as an international students, please feel free to get in touch (Please right click on get in touch and select open link in new tab) |
|---|
| Language requirements | English Applicants must have a minimum B2 level of English. |
|---|
| More information | international-application.uni-corvinus.hu/..ternational-application.uni-corvinus.hu/marketing |
|---|
Overview
The aim of the programme is to educate marketing experts who are able to perform marketing management tasks in various business sectors and organizations. The programme focuses on the formation of analytical thinking, customer-centric attitude and strategic perspectives to allow students to meet the challenges of the digital marketing environment.
Programme Description
Immerse yourself in the world of marketing and become a specialist by building on business fundamentals learnt in your previous studies or professional life.
In our MSc Marketing, you will scrutinise consumer behaviour. You will examine the concept of customer experience and use tools to implement effective social media campaigns. You will join practical, real-life projects, supported by global and local companies, including Procter & Gamble and Starschema, in partnership with Corvinus.
You will benefit from studying unique and contemporary modules, such as Design and Identity, Marketing Engineering and Digital Marketing, which will enrich your professional outlook and allow you to unleash your full potential as a marketing and media specialist.
You will be assigned more leading-edge, practical tasks and study topics, such as data visualisation and Big Data.
As a graduate you will conquer positions in media, global business and online marketing in sectors like FMCG (fast-moving consumer goods), IT/telecommunications, media and more. You could excel working for an SME (small and medium enterprise), NGO (non-governmental organisation), MNC (multi-national company) – public or private sectors, anywhere in the world – we will show you how!
You will have a firm grasp of organisations and processes to realise customer orientation. You will interpret and apply theories that explain consumer choice and the social role of consumption.
For admission onto the MSc Marketing programme, you will typically hold a business, marketing or communications-related degree. We accept applicants from other academic backgrounds who meet the compulsory credit requirements stated above.
Is 2 years too long? To apply for credit exemption, you must complete our validation process, which you can read more about here. We also offer a 1-year version of this program – MSc Marketing Strategy and Innovation!
Entry requirements:
Undergraduate degree meeting minimum credit requirements (see above)
B2 Level English (see above)
Entrance exam:
Yes
Type of entrance exam:
Competency test
Written exam
Oral (interview) – online
Entrance exam location:
Online
Entrance exam description:
We will evaluate your online application and supporting documents. Subject to paying the application fee, applicants will be contacted to participate in a competency test, then a written exam and finally, an online oral exam (interview).
Programme structure
Please right click here and select open link in new tab
Career opportunities
Our graduates progress to roles including:
-Brand and Product Manager
-Marketing Specialist
-Market Researcher
-Advertising Manager
-Media Planner.